Monday, January 5, 2009

Wine Drinkers: Take the Pepsi Challenge


In the 1970s, I took the Pepsi Challenge at a local shopping center. A representative from Pepsi had set up a table with two white paper cups: one containing Pepsi and the other containing Coca-Cola. After tasting both drinks, I choose one of the two cups and then a screen was lifted revealing my preference. Like a small majority of Americans, I picked Pepsi instead of Coke in the taste contest.

We as wine drinkers have known about this simple process (using appropriate stemware, of course) for many years. Tasting wines mano-a-mano avoids many variances that often skew results, such as food pairings, wine temperature, decanting times, and how you feel one day versus the next. Most of us do not have perfect palates, so the best way is to blindly compare the wine. Zinfandel A in glass #1. Zinfandel B in glass #2. You be the judge.

As for me, make mine RC cola.

Best, Joe Plonk

Click for Drink Plonk Home Page

No comments: