7-Eleven recently announced its entry into the low priced wine market in the US and Japan with its Yosemite Road wine, chardonnay and cabernet sauvignon, each priced at $3.99 per bottle. Like their prior down-market wines (the strangely named Sonoma Crest and Thousand Oaks), the Yosemite Road name is purely a marketing department created fiction. The grapes will likely come from somewhere in the central California, but have little resemblance of the character of the Madera County AVA. The wines are being produced by The Wine Group, the world's third-largest wine producer that makes Corbett Canyon and Glen Ellen (Joe Plonk presses “Dislike” button).
The cabernet sauvignon is described as full-bodied with "juicy plum overtones," and the chardonnay as being zesty with notes of apricot, peach and honey. Perhaps it is the perfect accompaniment for your purchases of beef jerkey, sunflower seeds, and other culinary delights from chef boyardee. While I strongly support value priced wine for everybody, I’ll bet you a Big Gulp that this venture negatively impacts the public perception of California wines.
Best, Joe Plonk
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